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Strategic Insights in Action: Leveraging PESTEL & SWOT for Smarter Decisions

This focused, interactive 2-hour training session equips participants with practical tools to assess both internal and external factors affecting their organization through the PESTEL and SWOT frameworks. Designed for leaders, managers, and decision-makers, the session walks participants through a structured approach to analyzing key business influences and translating those insights into strategic actions.

Program Agenda:

1. PESTEL – Scanning the External Environment
   Understand how Political, Economic, Social, Technological, Environmental, and Legal forces impact your organization. Participants will learn how to identify and prioritize external trends and uncertainties that could influence strategic direction.
2. SWOT Analysis – Internal & External Strategy Snapshot
   Dive into Strengths, Weaknesses, Opportunities, and Threats to build a comprehensive picture of where the organization stands today. This module helps attendees connect the dots between internal capabilities and the external environment.
3. Linking PESTEL to SWOT for Strategic Insights
   Learn how to bridge external scanning with internal analysis. Participants will apply insights from PESTEL to refine their SWOT analysis, identify high-impact opportunities and threats, and sharpen their strategic focus.
4. From Analysis to Action
   Move from theory to execution. This final segment focuses on converting SWOT insights into strategic initiatives, priority actions, and informed decision-making. Participants will leave with a simple framework to integrate into ongoing planning processes.

Key Benefits of the Training:

• Improved ability to identify external trends and risks before they impact the organization.
• Clearer understanding of organizational strengths and gaps in context with market dynamics.
• Practical skills for linking analysis to decision-making and strategic planning.
• Enhanced team alignment on priorities and direction.
• Tools that can be immediately applied to real-world business challenges.

NEPIRC is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.

This program is valid for 2 PDCs for the SHRM-CP® or SHRM-SCP® .